PROBLEMS/SOLUTIONS

Texas-based CLEC TexLink Communications has been storing Line Information Database (LIDB) information with Accudata for years. Both companies have enjoyed the revenue created from this relationship. TexLink, however, faced some challenges after changing its focus to target smaller businesses and individual customers. The company offered calling name (CNAM) service, but, to do so, Tex-Link had to use information provided by its competitor – the Local Exchange Carrier (LEC). The problem? The LEC would provide CNAM information only for the names and numbers housed within its own line information database (LIDB). Thus, when a Tex-Link customer received a call from a number housed in another LIDB or storage database, their Caller ID would display “unknown.”

Tex-Link needed a way to provide its customers with better CNAM information, and the company turned to Accudata for the answer. When Accudata began to enhance its CNAM offerings to go beyond storage and provide full CNAM capabilities, Tex-Link discontinued its agreement with the LEC and signed up for the Accudata CNAM service. Accudata is able to dip into all 16 CNAM storage databases in the United States to provide full calling name information. With the new service, Tex-Link can provide its customers with CNAM information for virtually every incoming call that originates in North America. As a result, Tex-Link has seen a 39 percent increase in successful CNAM queries and its customers no longer have to deal with the dreaded “unknown.”

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